1. Publish quality content that appeals to your target market, and do it regularly

Quality content is the number one driver of your search engine ranking, and there is no substitute for it. By quality content we mean information that holds value to your ideal guest. Think about the questions or phrases your guests might type into a search engine when looking for your destination, or your product, and build pages or blog articles around that.

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to include it in your marketing calendar.

How to do it:

1. Write down a list of questions that you often get from your guests (this could be about your business and service, your town, the surrounding area, attractions, or even the food at your restaurant). Formulate these into topics, and write a blog article about each topic, at least once a month.
2. Learn how to write descriptive titles for your blog articles, this will help drive traffic from search engines, and social media.
3. Hire a Springnest Content Guru to write quality, captivating stories for your business.

2. Create Promotions and Special offers

Publishing special offers and promotions on your website, and using social media platforms to market them, boost booking, guest loyalty, and return visits.

How to do it:

1. Get inspired, see our 5 types of Special Offers that will drive bookings.
2. Keep at least one offer running every month, to persuade website visitors to book. Here's our guide on how you can easily add a Special Offer or Promotion to your Springnest site.

3. Leverage your other marketing channels

A mistake many business' make, is to solely rely on their organic search engine ranking to attract visitors and bookers. SEO can take time to yield results, so make the most of your other marketing channels to drive traffic to your site.

How to do it:

1. Share your Blog Articles and Special Offers on your business' Facebook page, more than once. If an article is related to your destination, mention your local tourism board or association in your Facebook post.
2. Send monthly or quarterly email campaigns to existing clients, with links to your latest Offers and News on your site.
3. Ensure that your website address is clearly visible on all your other digital and printed marketing material.

4. Build links from relevant and reliable affiliate or partner websites

Having other websites link to yours, has a significant impact on the potential of your website to rank well in search engines. It is important, however, to approach this in a sensible and strategic way. The more reliable, and relevant the website linking to you, the better.

How to do it:

1. Sign up for a website listing with your local or region tourism board, and ensure that your profile and link to your website is up to date and correct. The same can be done with other relevant industry associations.
2. Compile a blog post or social media exchange with local partners. If you have a relationship with local attractions, restaurants, or activity providers, offer them an article on your website, or a mention on one of your social media channels, in exchange for the same.

5. Invest in strategic content or paid advertising

Springnest makes it easy to take control of your website's content, and even your SEO. However, depending on your marketing strategy, it's often worthwhile to seek the help of a content professional, or an online advertising consultant to assist with Google or Social Media Advertising.

How to do it:

1. Visit our Content Guru Directory to find Springnest-approved SEO consultants, writers, social media marketers and more.