If your country is currently experiencing a lockdown a silver lining could be that you're permitted to still operate through offering lodging for essential service workers and those in quarantine. To help you get the message out we recommend four Springnest features you can use to inform your website visitors about your service and health measures.
Create a Pop-up Message
Springnest’s pop-up notification feature is a powerful marketing feature that allows you to display valuable information as soon as a website visitor arrives on your homepage. Use this feature to instantly inform your visitors about your offering.
Don't have time to write a custom message? Use the template below
Heading: We are Open for Essential Services During Lockdown
Summary text: We're registered as a legal essential service provider. Call us on *** *** **** for rates and bookings.
Description text: Note that we are taking all precautions according to COVID-19 Government health and safety guidelines to ensure the safety of you and our staff.
Optional Link: Link directly to your booking engine or a blog article explaining your health measures (see the next point)
Publish an Article on your blog about the health measures you have in place
Now more than ever, hygiene is top of mind for anyone booking accommodation for themselves or their employees. Be clear and bold about the steps you are taking to ensure your guests' safety by outlining your cleaning and check-in policies.
Create an Offer
By creating a Special Offer associated with your essential service offering you'll be able to draw additional attention from your visitors. Even if you're not offering discounts or add-ons, the feature can still be used to communicate the fact that you're open for business.
Customise your Live Chat Welcome Message
If you're using the Facebook Chat Widget, take a minute to add a custom welcome messaging. For example "Hi there. We are Open for Essential Services During Lockdown. How can I assist?"