Increase Bookings, Increase Traffic, SEO

April Product Roundup: Showcase What’s Happening at Your Property with Springnest Events

If you want a better way to showcase what’s happening at your property, Springnest Events gives you a structured, flexible way to publish it on your website.

The benefits of publishing events on your website

Event content can be practical, persuasive, and discoverable at the same time. It helps visitors understand the experience beyond the room, supports visibility for value-added services, and gives your website more structured information for search and AI tools to work with.

A few ways you can use Events:

  • exclusive wine tastings and culinary experiences
  • live music and themed evenings
  • kids’ holiday programmes
  • ranger talks, stargazing, or lodge experiences
  • local events worth sharing with your guests
  • departure times for activities or experiences

Flexibility was an important part of this release, especially because we’ve heard clear demand for more creative control. That’s why Events includes a Layout Editor, so you can shape the look of your Events feed and decide how much detail to show.

If you want help setting it up, we’ve also published a new series of guides covering what Events is, how to create a new event, and how to edit the Events feed page, in the Springnest Help Centre.

Springnest AI Disclaimer

We strive to be transparent about when and how AI is used during communication and content creation by our team.

  • Generative AI was used for the planning and drafting of this article.
  • This article was edited, proofed and published by a human.
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About Peter Fabricius

Co-Founder at Springnest. I'm a digital designer and online marketing consultant, with global experience in training and strategy development.
  • Cape Town, South Africa